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After years of cropping photos or trying to properly frame your photos to keep within Instagram’s square dimensions, the photo-sharing app has finally broadened its horizons. The platform now allows you to publish landscape and portrait format photos.
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This is good news for users who have been eager for more portrait options. As the company said in their statement:
“It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end. Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square. Once you share the photo, the full-sized version of it will appear to all of your followers in feed in a beautiful, natural way. To keep the clean feel of your profile grid, your post will appear there as a center-cropped square.”
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While this is an exciting creative opportunity, we’re pretty sure it will be used mostly for more selfies.
Need help creating visual content? Check out Column Five.
